Numeris, which monitors Canada’s media landscape, recently published their spring ratings in major markets, Vancouver, Calgary, Edmonton, Toronto and Montreal. I took a look at the numbers, to see how the AM stations fared. Only commercial and CBC stations are listed, so a religious station like CJCA Edmonton 930 is not there.
AM listening seems to be «alive and well», all things considered, with CBU-690 and CKNW-980 on the top two spots with 16.0 and 11.6 % share respectively. On the bottom though is 50-kW CFTE-1410 with 0.2 %. CKST-1050, CHMJ-1320 and CISL-650 don’t do too well either, 1.8, 1.0 and 1.2 %.
Not much difference from Vancouver. Two AM stations top the list, CHQR-770 with 9.4 % and CBR-1010 with 9 %. CKMX-1060 is at the bottom of the AM list with 1.8 %.
More FM dominance here. CBX-740 is no. 3 with 7.5 %, CHED-630 no. 4, 7.4 %. CHQT-880 seems to struggle with only 1.3 %.
It seems like the further east, the worse AM performance. CFRB-1010 is no. 5 in the Toronto market with a share of 6.6 %. The high-powered CHUM-1050 can’t make much money with a 0.4 % share.
AM is all but dead among the French-speaking listeners, as even the two English-speaking AM stations CJAD-800 and CKGM-690 have higher ratings than the French-speaking stations! CHRF-980 is the best French-speaking AM station in the French market with 0.3 %, CKAC is 0.1 %. Will they survive? In the English market, CJAD-800 has a stunning 30.6 % market share, while CKGM-690 has only 2.1 %.
The news stations mostly seem to do well in these markets. The sports stations however, is a sad story. But I suppose they may be cheaper to run.
Potential death list, ratings 2 % or lower:
Vancouver: CFTE-1410, CHMJ-1320, CISL-650, CKST-1040.
Montreal: CKAC-730, CHRF-980.